Privacy notice
Updated 2 June 2026
LiftLine is provided by Thinking Fish Ltd, registered in England & Wales (company number 12480378), 86–90 Paul Street, London EC2A 4NE.
What we collect
- Admin users: name, work email, role, and the estates you are assigned to. Held in AWS Cognito (eu-west-2).
- iPad devices: serial number, model, app version, last-seen timestamp. Held in AWS DynamoDB (eu-west-2).
- Contact form submissions: name, email, building, and the message you send us. Forwarded to our internal Telegram bot and not stored long-term on this site.
- No resident data: the iPads in the lift cars do not capture audio, video, or any data about people who travel in the lift. The screen is one-way.
What we don't do
- We don't sell, rent or trade personal data.
- We don't use third-party advertising trackers on this site.
- We don't share resident lists with advertisers — the adverts that play in a lift are scheduled by the building's manager, not us.
Your rights
You can request a copy of any personal data we hold about you, or ask us to delete it, by emailing hello@thinking.fish. We respond within 30 days as required by UK GDPR.
Contact
Data controller: Thinking Fish Ltd. Reach us at hello@thinking.fish or 020 7100 2222.